1+ months

Senior Analyst, Brand Advocate - Reporting, Tools and Analytics

Atlanta, GA 30339
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JobTitle: Senior Analyst, Brand Advocate - Reporting, Tools and Analytics
Job ID: 373316_en-us
Salary Range: 0.0- 0.0
Job Category: E-Commerce
Employment type: Full Time

Position Description:
POSITION PURPOSE
The Senior Analyst, Brand Advocate - Reporting, Tools and Analytics will serve as a subject matter expert of the reporting, tools, and analytics that are used by the Brand Advocate team. The Senior Analyst will analyze traffic patterns, funnel conversion, content and product performance and, sythesizing those findings with qualitative data, industry research and competitive intelligence, identify opportunities to improve the customer experience across the Brand Advocate ogranization. Additionally, this position will estimate the financial impact of recommendations for prioritzation as well as measure actual financial gains after recommendations are implemented. The Senior Analyst will collaborate with IT and product teams to establish data collection requirements, reporting needs and methods and provide training and support in using and interpreting data for the Brand Advocate team.

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
  • 40% - Analyze customer behavior and pain points to identify opportunities to improve the online experience and drive conversion (e.g., Q&A, reviews, click-through, surveys, heat maps). Conduct SEO keyword analysis and update online content to drive incremental traffic. Complete root cause analysis on key performance indicators.
  • 30% - Cultivate and maintain strong supplier and cross-functional partner relationships by being the primary point of contact for issues pertaining to online SKU presentation and brand performance. Build and lead complex presentations with suppliers and merchants to gain alignment on strategic plans.
  • 20% - Create project plans, gain alignment with merchandising/supplier and drive execution. Build system knowledge and expertise by participating in training classes and executing project work. Identify opportunities to delegate project work to cross functional partners and track progress.
  • 10% - Help new team members with onboarding and training. Serve as a mentor for Analysts and new Sr. Analysts.

NATURE AND SCOPE
This position reports to Mgr Brand Advocate.
This position has 0 direct reports.

ENVIRONMENTAL JOB REQUIREMENTS
Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Travel:
Typically requires overnight travel less than 10% of the time.

Posted: 2021-04-06 Expires: 2021-06-04

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Senior Analyst, Brand Advocate - Reporting, Tools and Analytics

Home Depot, Inc.
Atlanta, GA 30339

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