1+ months

Manager, Web Analytics

Atlanta, GA 30308
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JobTitle: Manager, Web Analytics
Job ID: 360205_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE
The Manager, Web Analytics will lead the team responsible for digital insight generation and analysis in support of HomeDepot.com's marketing, merchandising, operations, and other cross-functional groups. The incumbent will lead a team working to leverage a combination of Adobe SiteCatalyst, Discover, Foresee Results, and SQL-based data to generate insights and recommendations designed to spur the business forward.
The Manager, Web Analytics will work with business partners to prioritize and execute against reporting enhancements and analytical projects required to deliver business results. In addition, this role will work extensively in partnership with the product management team, engineering and key vendors to determine short-term and long-term needs for tools that support evolving analytics & reporting needs. .

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES
  • 20% - Responsible for presenting analysis and test results and resulting recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.
  • 10% - Communicate opportunities to drive financial goals cross-functionally by making suggestions that support site-wide objectives.
  • 20% - Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact site performance; translate analysis into executable recommendations.
  • 10% - Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.
  • 10% - Prioritize and manage execution of requests for report enhancements and analysis from business partners. Establish and evangelize improved data-driven views of site performance.
  • 10% - Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.
  • 10% - Manage web analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot online.
  • 10% - Share leadership for the teams responsible for web analytics (reporting and analysis) and, over-time, structured site (A/B, MVT) testing.NATURE AND SCOPE
    This position typically reports to Sr. Manager or Director, Homedepot.com
    This position has 5 Direct Reports

    ENVIRONMENTAL JOB REQUIREMENTS
    Environment:
    Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

    Travel:
    Typically requires overnight travel less than 10% of the time.

    Additional Environmental Job Requirements:
    No travel required
Posted: 2020-09-04 Expires: 2020-11-02

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Manager, Web Analytics

Home Depot, Inc.
Atlanta, GA 30308

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