1+ months

Manager, Customer Analytics

Atlanta, GA 30308
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JobTitle: Manager, Customer Analytics
Job ID: 362936_en-us
Salary Range: null- null
Job Category: E-Commerce
Employment type: Full Time

Position Description:
POSITION PURPOSE
The Marketing Analytics team is responsible for advanced analytics, segmentation & predictive modeling at The Home Depot. The team supports primarily Digital Marketing & Marketing Technology initiatives. Online Personalization, Merchandising and Traditional Marketing are also under the purview of Marketing Analytics team.

The Manager, Data Science is responsible for implementing and managing big data platforms, advanced data science tools, techniques and processes to support The Home Depot’s customer centric marketing initiatives. This position is also responsible for providing actionable insights to a broad range of audience including senior leaders and internal clients from marketing, operations and merchandising. Being a subject matter expert in advanced statistical, econometric, and quantitative analytic techniques Manager, Data Science plays a pivotal role in enhancing THD’s ability to anticipate and fulfil our customer needs.

The Manager, Data Science is responsible for developing statistical models, implementing Machine Learning, creating of test/learn strategies, managing audiences segments, and measurement. Being a stakeholder in The Home Depot’s Marketing Technology & Innovation stack, this individual will act as a visionary liaison among Home Depot IT, Data Science, campaign management and vendor teams. Manager, Data Science is expected to be an entrepreneurial and inspiring leader who can keep customer first while driving towards THDs long term goals.MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

  • 30% Project Identification,Scoping & management: Partner w/marketing & merchandising leadership to identify business needs for customer analytics. Provide thought partnership in strategic merchandising & marketing decisions. Ensure accurate & timely completion of various projects by effectively utilizing offshore & onsite resources.
  • 20% Establish best practices and identify opportunities to improve efficiency. Develop best in class methodologies to extract actionable insights from new data streams like mobile app, social and clickstream data.
  • 10% Mentor new team members and provide Subject Matter Expertise in Statistical analytic techniques.
  • 10% Develop Predictive models to identify marketing opportunities.
  • 20% Customer Analytics: Provide analytical and customer-centric decision support to Marketing & Merchandising teams. Leverage customer database and other information systems to identify, integrate and analyze data.
  • 10% Dashboard Development and Reporting: Establish and report on metrics of assigned projects or categories to gauge business impact and opportunities for improvement.NATURE AND SCOPE
    • Position reports to Sr Manager Customer Analytics
    • No direct reportsENVIRONMENTAL JOB REQUIREMENTS

      Environment:
      Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

      Travel:
      Typically requires overnight travel less than 10% of the time.

      Additional Environmental Job Requirements:
Posted: 2020-10-21 Expires: 2020-12-19

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Manager, Customer Analytics

Home Depot, Inc.
Atlanta, GA 30308

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