1+ months

Social Media Marketing Specialist

Atlanta, GA 30308
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JobTitle: Social Media Marketing Specialist
Job ID: 346108_en-us
Salary Range: 0.0- 0.0
Job Category: Marketing
Employment type: Full Time

Position Description:
POSITION PURPOSE
Coordinate and implement social media programs and tactics (paid and earned). Responsibilities include implementation of objectives, strategies and tactics; and stewardship of social media plans in conjunction with marketing goals. Position oversees both channel and campaign activations.

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
  • 30%-Program/Channel Management:Assist in developing social media plans,lead in executing campaigns (paid & organic) & integrate w/analytics team on measuring success of campaigns.Manage editorial calendar for assigned social channel & maintain community/channel management. Ensure production of assets remains on schedule & strategy.
  • 40%-Paid Media: Support social team w/paid media planning,buying &reporting for campaigns.Manage campaigns from social channels ad platform (bidding, targeting, ad creation, etc.). Partner w/social planning &analytics team to define targeting segments for campaigns.Optimize multiple campaigns daily,analyzing bids,targeting & creative
  • 15%-Reporting/Metrics: Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Partner with analytics team to assist in reporting out program performance on an established basis.
  • 15%-Organizational Alignment/Relationships; Build relationships with key internal stakeholders; platform partners, media, agencies, creative teams, merchandising marketing, public relations, and community affairs.
    NATURE AND SCOPE
    Reports to Manager Social Media
    Position has no direct reports

    ENVIRONMENTAL JOB REQUIREMENTS

    Environment:
    Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

    Travel:
    Typically requires overnight travel 5% to 20% of the time.
Posted: 2019-12-20 Expires: 2020-03-19

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